Society, the social media and content marketing division of King James, has expanded with a number of recent hires. Anna-mart Fourie, previously a copywriter with Saatchi & Saatchi At Play has been appointed as Head of Content, and Sifiso Mazibuko, previously Facebook Innovations Manager at Habari will now lead social media strategy.
The hires reflect the growing success of social media and digital marketing as part of the King James Group’s integrated offering. Award winning campaigns for the likes of Johnnie Walker, Santam, kulula.com and Steri Stumpie have all incorporated strong social media strategies at their heart over the past year.
“When King James decided to establish a social media company we felt strongly that there was a missed opportunity in South Africa to get social content and campaigns to the same level of strategic and creative excellence as other marketing disciplines. The new additions to the team are just part of an ongoing effort to bring genuine experience and proven talent to what is often seen as the wild west of communications,” said Dan Pinch, Founder and Creative Director of Society.
Society has grown from a start-up of three people to ten social media specialists in the last year and is one of the fastest growing parts of the King James Group. Current clients include Johnnie Walker Africa and South Africa; J&B West Africa; Bell’s Whisky; Europcar; Steri Stumpie; kulula.com and Santam amongst others.