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Press Release: King James boosts social media team with key hires

Society, the social media and content marketing division of King James, has expanded with a number of recent hires. Anna-mart Fourie, previously a copywriter with Saatchi & Saatchi At Play has been appointed as Head of Content, and Sifiso Mazibuko, previously Facebook Innovations Manager at Habari will now lead social media strategy.

The hires reflect the growing success of social media and digital marketing as part of the King James Group’s integrated offering. Award winning campaigns for the likes of Johnnie Walker, Santam, kulula.com and Steri Stumpie have all incorporated strong social media strategies at their heart over the past year.

“When King James decided to establish a social media company we felt strongly that there was a missed opportunity in South Africa to get social content and campaigns to the same level of strategic and creative excellence as other marketing disciplines. The new additions to the team are just part of an ongoing effort to bring genuine experience and proven talent to what is often seen as the wild west of communications,” said Dan Pinch, Founder and Creative Director of Society.

Society has grown from a start-up of three people to ten social media specialists in the last year and is one of the fastest growing parts of the King James Group. Current clients include Johnnie Walker Africa and South Africa; J&B West Africa; Bell’s Whisky; Europcar; Steri Stumpie; kulula.com and Santam amongst others.

Society has boosted its team substantially over the last few weeks. Here is a quick run down of all of our news:

  • At the end of last year we were joined by Head of Content Anna-mart Fourie, who has been responsible for much of the new content across most accounts; 
  • On our Community  Management team we have been joined by a new manager Shakira Connolly; we’ve also taken on 2 Red & Yellow graduates in Junior Community Manager roles
  • Rachael du Plessis has been promoted to Account Director as of last Friday;
  • We have also been joined in the last week by a new Strategist, Sifiso Mazibuko, he joins us from his role as Facebook’s main representative in South Africa and brings some great insight and perspective into what makes local social media campaigns work (or not)
  • We have also brought on a dedicated designer to the team 

This brings our team to 10 people and allows us to specialise further in our three core areas of business: creative content; community management and strategy.

(The photo was taken at our recent Geek Retreat at Matjiesfontein).

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Steri Stumpie turns 50,000 fans on Facebook

To celebrate Steri Stumpie passing the 50,000 fans milestone on Facebook we turned some of our favourite posts from fans into cupcakes. To make it even more awesome we baked the cakes with Steri Stumpie instead of milk. The cupcakes were delivered to the fans that sent us the posts and other friends of the brand. The team may have had one or two as well…

To save Santam’s clients from “nasty surprises” during Halloween we teamed up with King James to launch a once-off service. During the evening’s horror movies the team live tweeted spoilers to the frights using a #scarybits hashtag. As part of the evening’s content we also spoofed some paranormal activity in Santam’s head office. For more read this