The Work of Society
Current clients and recent projects include: Plascon, Johnnie Walker South Africa, J&B West Africa, Johnnie Walker Africa, kulula.com, Steri Stumpie, Capitec Bank, Europcar and Sanlam.
Society is part of the King James Group.
Dan spoke at the WTF Conference (Cape Tech’s answer to TED) and apparently someone filmed it… This is what he said.
We recently launched some new activity for J&B West Africa including regular streamed DJ mixes and what we’re calling the J&B Party Machine. It basically mixes a drink and mixes a Hip Hop track at the same time: the glass choice is also the beat choice, the mixer choice adds melody etc. It will be supported by Facebook advertising in the new year.
I’m afraid most if its in French (but easy enough to figure out hopefully if you don’t speak it).
New
Team pre-party breakfast (Taken with Instagram at The sidewalk cafe)
We were lucky enough to sit in on a presentation from one of the global Facebook representatives this morning and these are some of the notes:
What’s singing out very clearly is that we’re a mobile lead market (alongside others such as Nigeria and soon to be mobile-led markets like Ghana and Kenya). At the current rate of growth there is likely to be more Facebook users than (desktop) internet users and we’re going to see it spreading down to lower LSMs. Interesting times.
Africa is a mobile led market
- There are now 5 million+ on Facebook in South Africa and it’s still growing rapidly
- Of these more access via Mobile than Desktop (although many access via both, lower LSMs are often mobile only I assume) *missed the exact stats though will update when I get them
- They don’t have easy stats on smartphone vs notsosmartphones yet but important to note you don’t need a smartphone to access Facebook
- Nigeria has 3.89 million desktop users and 4.73 million mobile users
- Kenya has 1.47 desktop users and 1.26 million mobile users
- Same picture in Ghana which is probably the next biggest Facebook market
In the pipeline
- Facebook timeline will be available to all users in the next month
- It’s “likely” that brand pages will look similar to the timeline
- The lead/headline picture may also be a video rather than just a picture (lots more space for brands to play with)
- The ability to email fans directly will be opened up soon
- More demographic data including Likes and interests coming soon to insights
- Facebook is considering launching a coupon service for discounts (possibly to replace deals) and you won’t need a smartphone to use it
Content and ads
- About 16% of page posts are seen by the fan base
- Post engaging content regularly or lose your edgerank
- Photo albums, individual photos and videos get the best responses for content (i’d also add polls to this)
- Page post ads (new ad unit) are getting great responses and the direction Facebook is going with ads (likely to drop more “ad like” units in favour of these end of next year)
- Burberry is a great case study of a good content strategy and driving growth by targeting friends of fans with ads https://www.facebook.com/burberry
Some more inspiration: Bluemotion Roulette (from the same brand that brought us the Fun Theory a big winner at Cannes Lions in 2010)
Some inspiration: Budweiser Cold Weather app
Some inspiration: Nice work as usual from IKEA.
In our debut at the Bookmark Awards (SA’s digital awards). We’re very pleased to have picked up two Silver awards in the social media category. One for kulula’s tenth birthday and the other for Plascon (both integrated campaigns that included a number of agencies within the King James Group).
We recently launched a Request a Steri tab on Facebook allowing fans of the flavoured milk brand to request an emergency Steri Stumpie drop or introduce someone who’s never tried it (if such people really exist…).
